江安县特色果品推广设计.pdfVIP

重庆大学硕士学位论文 中文摘要 摘 要 “江安县特色果品推广设计”是理论研究与设计实践结合并具有现代创造性 反应的课题研究。契合国家 “绿水青山就是金山银山”的发展理念，思考以江安 县特色果品为代表的农业产品发展新要求和新趋势。课题以江安县特色果品 （江 安李、夏橙、 “清见”橙）作为研究对象，在扎实的田野调研、相关前学研究和 丰富的实践成果的支撑下，以江安县特色果品发展现状中的优势及相关问题为线 + 索，围绕江安县地域文化及产品生产实践活动的丰富内涵，结合 “互联网 ”的时 代背景，分析客户诉求、明确产品定位等，确立以“青山绿水，相见恨晚”为果 品推广主题。从设计艺术学视角出发，将研究对象进行相关推广设计并体现创造 性诠释与实践性探索，为果品的推广设计与展现方式提供相关设计方案和参考。 在进行江安县特色果品推广设计的同时，也是将课题研究参与到生态文明建 设的新格局中的体现，旨在践行绿色发展，共同建设 “美丽中国”。 关键词：江安县；特色果品；推广设计 I 重庆大学硕士学位论文 英文摘要 Abstract “The promotion design of characteristic fruit in Jiang’an County” is a subject research that combines theoretical research with design practice and has a modern creative response. In line with the national development concept of “Lucid water and lush mountainsare invaluable assets”,the author thinksabout thenew requirements and trends of agricultural product development represented by characteristic fruits in Jiang’an County. The research object is Jiang’an Countys characteristic fruit (Jiang an Plum and Summer Orange, Qing Jian orange). Supported by solid field research, previous research and abundant results of practice, the author takes the advantages of the development of characteristic fruits in Jiangan County and related issues as clues, and focuses on the regional culture and product production in Jiangan County. By combiningthebackground of Internet +,analyzing customers demands and clarifying the product positioning, the author established the theme of “lush mountains and lucid water, brief encounter as the fruit promotion. From the perspective of design art, the research object will be carried out relevant promotion design and embody c