公司策略和发展(1).pptxVIP

Corporate Strategy and Development;Main Issues;Concentration on a Single Business;Value Chain on a single business (Example: Personal Computer Industry;Corporate Portfolio Perspective on Multibusiness companies;The BCG Matrix;The BCG Matrix;The Strategic Implications of the BCG Matrix;The McKinsey/GE Matrix;Limitations on Portfolio Planning;Vertical Integration for a single business;Full and Taper Integration;Creating Value Through Vertical Integration;Creating Value Through Vertical Integration;Bureaucratic Costs and the Limits of Vertical Integration;Alternatives to Vertical Integration: Coo