【商务英语】企业文化(中英).pdfVIP

1.Corporate Culture 企业文化（企业个性，形成于企业生产经营实 践之中，为全体员工所认同并且遵守的、 带有本组织特点的使命总之 精神价值观和经营理念，以及这些理念在生产经营实践、管理制度、 员工行为方式和企业对外形象的体现的总和。 为企业灵魂， 推动其发 展动力。有有形与无形之分。 ） ? The personality of an organization （warm, aggressive, friendly, open, innovative, conservative, and so on.） ? Guides how employees think, act and feel is a broad term used to define the unique personality or character of a particular company or organization, and includes such elements as core values（核心价值观） and beliefs, corporate ethics, and rules of behavior. 2.Functions of Corporate Culture 企业文化的主要功能 Three key functions are: ? Provide a sense of identity for members.导向功能：对每个员工价 值取向及行为取向的导向功能 ? Generate commitment to the organization’s mission.凝聚功能： 一种价值观被员工所认同后产生巨大的向心力和凝聚力。 ? Clarify and reinforce standards of behavior. 约束功能：软约束。 产生于企业文化的氛围、群体行为准则和道德规范。 精选文库 3.Culture as the Organization ’s Personality 作为企业个性的文化 1） Risk Taking Personalities 喜 欢 冒 险 个 性 ： Organizations encourage employees to take risks. （Virgin Group ） 2） Attention to Detail Personalities 注重细节个性 ：Organizations focus attention on the details of the organization where they have made quality their driving themes. 3） Outcome Oriented Personalities 注重结果的个性 ：Organizations focus on results in certain aspects of their business. （Customer services） 4 ） People Orientation Personalities 以人为本的个性 ：Organizations treat employees as “family ”. 5） Team Orientation Personalities 注重团队的个性 ：Organizations shape their cultures around the team concept. 6） Aggressive Personalities 积极进取的个性 ：Organizations value aggressiveness as a major part of the way that business is done. 7） Nonstable Personali