德芙新品发布会方案.ppt

Dove ? Esteem Launch Press Conference Intro We exhibit four chocolate journey with visual and sound feast, and combine them with a emotional bond . The relationship among people can be summarized as a gradually deep process: From simple and pure like chocolate to amalgamate and understanding like Milk chocolate From a gentlemen friendship like Black chocolate to stubbornly persists relationship like Super Dark chocolate. Storyline Each chocolate can be described as a journey which people understand chocolate gradually Taste Be attracted by pure and delicious taste Culture In order to know the knowledge behind the taste Mood Different person has different mode and memories on favorite chocolate Relationship Understanding the concept and story of chocolate Overview Objective : Introduce Dove Esteem product and concept to media. Chapter concept: We will divide the conference into four parts which refer to the four types of chocolate in Esteem, and use various methods to communicate with audiences on the four aims Tone: High-end, elegance, touch heart and strong contemporary. Highlight: 1 . Live jazz music and silent film are perfectly combined which expound the four meanings in artistic language Overview 3 . As a part of conference, the audiences can understanding Esteem while eating delicious chocolates. 2 . Make use of high-tech and modern presentation skills which create a wonderful enjoyment experience for both physical and psychological. Environment Design In order to establish a immersed environment, we will design the environment in the aspects of smell, vision and touch. Everyone in the area can be seen as part of conference. Chocolate perfume Sculptures around seat which express the four themes Four chocolate color seats silky decoration Conference Hall Arrangement Chapter Design Start Intro video: give an account of key information of the press conference 3 Place Reco