酒店术语(按字母排序)教学内容.docVIP

Alphabetical Acronyms按字母排序 ADR AverageDaily Rate.The average realised price per room sold in a hotel or channel.Totalrooms revenue divided by total rooms sold 日均房价：在酒店或其他渠道的平均销售房价。总房间销售额除以销售房间数 Affiliates Independentinternet sites who provide a click-through link to group owned website andreceive a commission when a booking is made 联盟网页：独立的网站提供集团网页的链接，从而由此得到的预定 ANZSP Australia,New Zealand and South Pacific 澳大利亚，新西兰和南太平洋 APRM Asia-PacificRisk Management 亚太地区风险管理 ARI AverageRate Index Calculatedby dividing the hotel’saverage room rate by the average of the competitor set market rate 平均房价指数：酒店平均房价除以市场同期竞争者平均房价 BAT Forecast BusinessAlignment Team Forecast 商业联盟预测 BCE BrandedConsumer Experience 品牌宾客体验 BFR BestFlex Rate 最优上门散客价 BTA BusinessTravel Agent - the same as TMC –Travel Management Company 商务旅游旅行社 CI Conferenceand Incentive会议和奖励 Thetwo sales segments relating to conference and incentive group travel CAM CapitalAsset Management 资本资产管理 CAP ComplianceAssurance Process. 担保依法纳税措施 CAPEX CapitalExpenditure 资本支出 CCA Capitalconstruction authorization 基本建设批准 CMH CompanyManaged Hotel.Includes hotels that are owned and operated hotels, and thoseoperated under management agreement 酒店管理公司：包括自行经营酒店方和酒店管理方 Competitive Set GMdefined local hotels (usually four or five) with which a particular hotelcompetes 竞争对手 Confirmation Thepercentage of offered calls in a CRO that actually turn into bookings. 确认预定百分比 COO ChiefOperating Officer 首席营运官 COS/COGS Costof Sales or Cost of Goods Sold 销售成本 CPC CustomerProfit Contribution.The revenue supplied by a customer in ayield contribution model, minus the cost undertaken to service, complete thesale and the displaced revenues (‘Displacement’is a measure of demandthat was declined as a result of accepting this business.) 客户利润贡献 在收入贡献模型中，来自客户的收入减去所发生的服务成本，就得到销售与因(业务)替代分流的总利润．其中所谓的替代分流是指由于使用本业务而减少的对其它业务的需求 CRM ClusterRevenue Manager.A Revenue Manager with responsibilities for more than one hotel 区域收益管理经理：其职责超过1家酒店 CRO CentralReservations Office 中央订房办公