跨文化商务交际U1(1).ppt

跨文化商务交际 Culture Communication Learning objectives Understand the definitions of culture. Describe the functions and characteristics of culture. Understand the definitions of communication. Learn business communication. Learn patterns of communication Ⅰ. What is Culture? 1. Define it Yourself Please write down whatever comes to your mind when you hear or think of culture. Try to figure out how they are related to culture. On the surface: customs and behaviour More deeply: what the behaviour and customs mean to the people who are following them In a word:Culture is all about meanings Hall: Culture is everything and everywhere 什么是文化？ 广义的文化是人类创造的一切物质产品和精神产品的总和。 狭义的文化专指语言、文学、艺术及一切意识形态在内的精神产品。 Definitions from different perspectives 1.Defining Culture from the Anthropological Perspective 2.Defining Culture from the Psychological Perspective 3. Defining Culture from the Sociological Perspective 4. Defining Culture from the Intercultural Perspective 5. Our Definition of Culture 1) From Anthropological Perspective “Culture consists of patterns, explicit and implicit, of and for behavior acquired and transmitted by symbols, constituting the distinctive achievement of human groups, including their embodiments in artifacts; the essential core of culture consists of traditional ideas and especially their attached values”. ?Kroeber and Kluckhohn 从人类学定义文化 文化由清晰和模糊的行为模式构成，这些模式通过符号获得并传播，这些符号由人类群体的特别成就构成，包括具体的人工制品。文化的基本核心有传统思想和语言相关的价值观构成。 2) From Psychological Perspective Culture is the collective programming of the mind which distinguishes the members of one category of people from another. ??Geert Hofstede 从心理学定义文化 文化是使一个人类群体成员区别于其他人类群体的思维的总体规划。 3) From Sociological Perspective “Culture is defined as a pattern of learned, group-related perception — including both verbal and nonverbal language attitudes, values, belief system, disbelief systems, and behavior”. 从社会学定义文化 文化是一种可习得的、基于群体的认知模式