2020年社交媒体营销趋势报告.pptxVIP

;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;Table of contents EXECUTIVE SUMMARY4 MAJOR FINDINGS 5 TOP QUESTIONS FACED BY SOCIAL MEDIA MARKETERS 6 BENEFITS OF SOCIAL MEDIA MARKETING 7 COMMONLY USED SOCIAL MEDIA PLATFORMS 11 THE MOST IMPORTANT SOCIAL PLATFORM FOR MARKETERS IS... 15 THE RISE AND FALL OF SOCIAL PLATFORMS17 ORGANIC SOCIAL MEDIA POSTING 18 SOCIAL MEDIA PLATFORMS MARKETERS WANT TO LEARN MORE ABOUT 27 VIDEO CHANNELS USED BY MARKETERS 28 THE MOST IMPORTANT VIDEO CHANNEL FOR MARKETERS IS... 29 LIVE VIDEO USE 30 THE MOST IMPORTANT LIVE VIDEO CHANNEL FOR MARKETERS IS... 31 HOW WILL MARKETERS CHANGE THEIR FUTURE VIDEO MARKETING ACTIVITIES? 32 VIDEO PLATFORMS MARKETERS WANT TO LEARN MORE ABOUT 34 SOCIAL MEDIA ADS 35 HOW WILL MARKETERS CHANGE THEIR FUTURE SOCIAL MEDIA AD ACTIVITIES? 36 SOCIAL MEDIA AD PLATFORMS MARKETERS WANT TO LEARN MORE ABOUT 38 MEASURING ROI OF ORGANIC SOCIAL ACTIVITIES 39 ORGANIC REACH DECLINE 40 GOOGLE ANALYTICS INSIGHT 41 SURVEY PARTICIPANT DEMOGRAPHICS 42 ABOUT MICHAEL A. STELZNER 46;Executive summary This study surveyed more than 5,200 marketers with the goal of understanding how theyre using social media to grow and promote their businesses. On the following pages, youll discover:;Major findings Heres a quick summary of some of our more interesting findings:;;Top questions faced by social media marketers We asked marketers whether theyd like answers to broad social marketing questions. The graph below indicates the percentage who agreed or strongly agreed that they were seeking answers to these questions.;Benefits of social media marketing;Improved sales A large percentage of marketers find better sales results with more years of social media experience. For example, more than half of marketers whove been using social media for more than 12 months report it helped them improve sales.;Generated leads This chart shows that marketers get more proficient at generating leads via social platforms with more experience.;Developed