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q:\l\learning\creativi\c-fan3.doc Break Out Group Guidelines The Concept Fan Creative Focus: To transfer knowledge and learnings within the practice The Concept Fan Overview: The concept fan provides a structured way of seeking alternatives. It is most useful when we have a specific objective we are tying to achieve. We use 4 categories of classification: Objective/Creative Focus A brief statement of what we are tying to achieve. Directions Very broad, general ways of achieving the objective Concepts General methods or ways of doing something Ideas Specific concrete ways of putting a concept into action. Example While the concept fan pictured here only has one layer of Directions and one layer of Concepts, there can be numerous layers of Directions and Concepts between the Objectives and Ideas. Break-Out Team Process Review the process instructions before you begin. Time: 40 minutes Select a facilitator/recorder Ensure that everyone in the group has a clear understanding of the creative focus Note the Objective on the left hand side of your white-board Move toward Ideas Ask yourself ‘how do I get to this point? and then ‘how does this help?’ From your answers, determine and record Directions and Concepts - the determination is based on the relationship between the areas. Whatever is more specific is the concept of the related direction. Because of the time constraints, work to fully develop ideas related to one or two concepts. Note the Value If not readily apparent, note the value of the ideas you’ve generated. This allows for clearer communications after the work-session and can also lead to even more ideas. Process Hints/Challenges Although the concept fan itself is highly structured, the process for creating it is quite iterative. Be prepared to use your eraser! Slow down - leave time for your minds to see the value in an idea and make creative connections. Stay positive. Always ask ‘what will that get us?’ Doing this will surface concepts and dir