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TED英语演讲稿:如何让选择更容易
简介:面对商场里五花八门的商品,你的选择恐惧症又
犯了吗 ? 美国哥伦比亚大学商学教授 sheena iyengar 研究
如何让你在做选择时更容易。为了让你的选择省时省力,商
家又会有哪些诀窍呢 ?
do you know how many choices you make in a typical
day? do you know how many choices you make in typical
week? i recently
did a survey
with
over
2,000
americans,
and the
average
number
of
choices
that
the
typical
american reports making is about 70 in a typical day.
there
was also recently
a study done with
ceos in
which
they followed ceos around for a whole week. and these
scientists
simply documented all
the
various
tasks
that
these ceos engaged in and how much time they spent
engaging in making decisions related to these tasks.
and they found that the average ceo engaged in about
139 tasks
in a week. each task
was made up of
many, many,
many
sub-choices
of
course.
50
percent
of
their
decisions
were made in
nine minutes
or
less.
only
about
12 percent of the decisions did they make an hour or
more of their time. think about your own choices. do
you know how many choices
make it
into
your
nine
minute
category
versus
your one hour
category?
how well
do you
think you're doing at managing those choices?
today
i
want to
talk
about
one of
the
biggest
modern
day choosing
problems that
we have,
which
is
the
choice
overload problem. i want to talk about the problem and
some potential
solutions.
now
as
i talk about this
problem, i'm going to have some questions for you and
i'm going to want to know your answers. so when i ask
you a question, since i'm blind, only raise your hand
if
you
want
to
burn
off
some
calories.
(laughter)
otherwise,
when i ask you a question,
and if
your
answer
is
yes,
i'd
like
you to
clap
your
hands. so for
my first
question
for
you today:
are
you guys ready
to
hear
about
the choice overload problem? (applause) thank you.
so
when
i
was a
graduate
student
at
stanford
university, i used to go to this very, very upscale
grocery
store;
at
least
at
that
time
it
was
truly
upscale.
it
was a store
called
draeger's.
now this
store
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