旅游景区民族特色产品营销人员的形象塑造.pdf

旅游景区民族特色产品营销人员的 形象塑造 摘 要 营销人员的形象,将直接代表企业的档次。各大企业都非常重视对员工的培 训,有文化的、有教养的、高层次的工作人员,对企业的生存、发展是至关重要的。 随着我国市场机制的逐渐完善，市场竞争愈加激烈，营销人员的形象发挥着越来 越多的作用。 由于营销人员的形象将直接或间接的影响着企业的整体形象，而旅游景区就 如一个企业，所以旅游景区民族特色产品营销人员的形象也将直接或间接的影响 到了旅游景区的形象。同时，随着中国民族特色旅游业的蓬勃发展，现下的旅游 景区中民族特色产品营销人员的形象素质发展已经不能满足旅游业的发展，这不 仅影响到景区和旅游业的形象，甚至影响到整个中国旅游业形象和国际竞争力。 营销人员形象的塑造过程会遇到这样或那样的问题，因此本文将通过对现状 的分析，找出问题及其存在原因，探讨如何塑造旅游景区民族特色产品营销人员 的形象。 关键词： 旅游景区 民族特色产品 营销人员 形象塑造 英文摘要及关键词 Abstract themarketingpersonnel'simage,willdirectlyrepresenttheenterprisegrade.The enterprise attaches great importance to staff training, culture, high level educated, staff,tothe enterprise survival,developmentisessential.Withthe gradualperfection ofmarketmechanism inChina,more andmore fiercemarket competition,marketing personnelimageplaysamoreandmorerole. Due to the marketing personnel's image will directly or indirectly affect the overall image of enterprises, and tourist attractions such as abusiness, sothe scenic national characteristics of product marketing personnel image will directly or indirectly affect the tourism image. At the same time, along with the vigorous developmentofChinaethniccharacteristicsoftourism,developmentofimagequality developmentnow in scenic spotnational product marketing staffhas been unable to meet thetourism industry,which not onlyaffectthe scenic spotsandtourism image, andevenaffecttheentireChinesetourismimageandinternationalcompetitiveness. The process of shaping the image of marketing staff will meet this or that problem, sothispaper will through the analysis ofthe current situation,find outthe problemsandcauses,anddiscusseshowtoshapethescenicnationalcharacteristicsof productmarketingpersonnelimage. Keywords:tourismproductmarketingpersonnelimageshaping national characteristics