完美日记品牌营销策略分析.pdfVIP

E-Commerce Letters 电子商务评论, 2019, 8(3), 107-112 Published Online August 2019 in Hans. /journal/ecl /10.12677/ecl.2019.83012 Analysis on Brand Marketing Strategy of Perfect Diary Shiting Li, Yanli Zhang School of Economics and Management, Dongguan University of Technology, Dongguan Guangdong th th th Received: June 12 , 2019; accepted: June 27 , 2019; published: July 4 , 2019 Abstract In recent years, more and more people have realized the importance of personal external image, and the number of cosmetic products that can enhance the image has increased year by year, which has led to the development of China’s cosmetic market. In less than three years since the establishment of the perfect diary, it has become a leader in China’s cosmetics market with its own ability, occupying a place in the market, with hard-won results. This paper introduces the brand marketing strategy of perfect diary and finds out the experience of the development of perfect di- ary, analyzes the problems existing in the development and puts forward the optimization scheme. Keywords Perfect Diary, Brand Marketing Strategy, Optimization 完美日记品牌营销策略分析 黎诗婷，张艳丽 东莞理工学院经济与管理学院，广东 东莞 收稿日期：2019年6月12 日；录用日期：2019年6月27 日；发布日期：2019年7月4 日 摘 要 近年来，越来越多的人意识到个人外在形象的重要性，购买能够提升形象的美妆产品的数量也逐年增加， 从而带动了中国化妆品市场的发展。完美日记成立不到3年的时间，就以自己的能力成为中国化妆品市 文章引用: 黎诗婷, 张艳丽. 完美日记品牌营销策略分析[J]. 电子商务评论, 2019, 8(3): 107-112. DOI: 10.12677/ecl.2019.83012 黎诗婷，张艳丽 场佼佼者，占据市场一席之地，成绩来之不易。本文通过介绍完美日记的品牌营销策略和完美日记发展 的经验，分析其发展中存在的问题并提出优化方案。 关键词 完美日记，品牌营销策略，优化 Copyright © 2019 by authors and Hans Publishers Inc. This work is licensed under the Creative Commons Attribution International L