组织学习视角下迭代创新模式对企业战略绩效的影响——以格力电器为例.pdfVIP

摘 要 随着我国竞争环境的日趋激烈，企业为了不断提高创新能力，保持可持续竞 争优势，将产品的创新当作首要任务去抓。但是，传统的创新方式存在创新成本 高、周期长、成功率低等诸多问题，很多企业尝试采用迭代创新模式进行产品开 发，以此快速反应市场、推出切合客户需求的产品。然而现有研究大多拘泥于迭 代创新实现的影响因素及其绩效结果等问题，忽略了从动态视角探讨创新模式演 化发展过程，也未能凸显企业所处环境的差异性。 本文在梳理了国内外有关迭代创新以及组织学习理论的基础上，以珠海格力 电器股份有限公司为案例研究对象，探讨组织学习视角下迭代创新模式对企业战 略绩效的影响。研究发现：组织学习的动态演化能力可以有效解析迭代创新模式 “开发—测量—认知”的动态循环过程，进而挖掘该模式影响企业战略绩效的路 径机理，实现了迭代创新模式演化的全景式分析。同时,发展情境是迭代创新模式 演化的重要依据，企业在不同发展阶段所需的资源只有通过相匹配的迭代创新行 为才能达成，通过一系列围绕用户需求探索的迭代创新模式实现了优势资源整合。 基于平衡计分卡，企业通过不断的迭代创新行为，实现了战略绩效的全面提升， 也为企业探索提升战略绩效的方法提供了新的创新模式。 关键词：组织学习，迭代创新，平衡计分卡，路径机理 I Abstract In the increasingly competitive environment, enterprises take product innovation as the primary task in order to continuously improve their innovation ability and maintain sustainable competitive advantages. However, the traditional way o f innovation has many problems, such as high cost, long cycle and low success rate. Enterprises try to adopt iterative innovation models for product development to quickly respond to the market and launch products which satisfy the customers’ needs. However, most of the existing researches focus on the factors affecting the implementation of iterative innovation and its performance results, ignoring the discussion of the evolution and development process of innovation model from a dynamic perspective and failing to highlight the differences in the environment of firm. Based on the domestic and foreign theories of iterative innovation and organizational learning, this paper adopts take Gree as the case study object to discuss the impact of iterative innovation model on