《创意广告之创译》.pptVIP

创意广告之创译 serves? To All Those Who Use Our Competitors’ Products: Happy Father’s Day. —Durex 祝所有使用我们竞争对手产品的人：父亲节快乐！ (humor, attack) (Ps: 这个广告是在某一年父亲节的时候推出的。 Elegance is an atittude 1） 分秒之前，优雅尽现 Elegance is an atittude 优雅态度 真我性格 翻译策略：整合图文信息，凸显产品外形。 优雅 源于 “芯” 显 于 形 优 雅 源 于 “芯” 流 于 形 —— 王俊超 Heinz Ketchup: No One Grows Ketchup Like Heinz A. 不是所有的番茄酱都叫亨氏 B．满满的番茄，唯有亨氏 C．亨氏番茄酱：货真价实 Analysis：“No one grows Ketchup like Heinz. ”直译就是没有人像亨氏一样种植/增加番茄酱。疑问是种植番茄酱的搭配不恰当，中文怎么翻？转而看图片，图片里一片片的番茄组成了一瓶番茄酱，说明里面都是番茄酱，那就是料多，有满满的番茄，货真价实。那广告词就可以翻为，“亨氏番茄酱：货真价实”。又想到“不是所有的牛奶都叫特仑苏”，与广告词No one like结构相类似，所有又出来“不是所有的番茄酱都叫亨氏”。 酬宾大放送就是准备了充足的货源优惠销售或准备了充足的奖品或奖金有奖销售。电影，奖金等 THERE IS MORE TOMATO IN FELIX TOMATO KETCHUP THAN THERE IS TOMATO IN TOMATO. It takes more than 1.6 kg sun-ripened tomatoes to make 1 kg of FELIX Tomato Ketchup. This is why everything tastes better with FELIX Tomato Ketchup. Translation:菲利斯番茄酱，比真番茄更滋味。 Analysis：If we translate the ads straightly, it means “这瓶番茄酱里的番茄比真番茄还多。” The ads emphasis the wonderful taste of the ketchup, an compare with the natural tomatoes. As it say, the ketchup is even better than the natural tomatoes. Therefore, I translate it into “比真番茄更滋味”. At some companies, cocktail sauce tastes more like ketchup, and horseradish is about as spicy as mayonnaise. Well it hasnt happened here. Heluva Good! condiments still pack a flavorful punch. Heluva Good! Prepared Horseradish is made from the freshest ground horseradish root, and because it contains no added salt, its a low-sodium condiment that adds excitement to every dish. Heluva Good! Cocktail Sauce is full of eye-poppin flavor and makes a zesty complement with seafood or any hors doeuvre. See the brighter side of life （The product, named Dreamies, is the cat food which contains 80% chicken. In the ad., the cat and the chicken are friends but the cat eats the chicken in the end because its owner doesn’t treat it food in time.） anti-feminism advertising? For years,