中海花园营销策划报告.pdfVIP

中海花园营销策划报告 一．项目定位··················································3 1、项目评判 2、市场形象定位 3、目标客户定位 4、目标客户分析 二．推广策 略·····························································P 12 1、策略概述 2、推广阶段 3、推广费用预算 三．广告企 划·····························································P 19 1、广告总精神 2、阶段广告执行计划 3、媒体计划 四．工作进度 ······································P 表······················· 43 序 本案营销企划的基本思想  以中海集团整体发展的战略眼光，对待本案的全程营销企划；  将本案理解为中海品牌运作的一部分，充分考虑对中海品牌已有影