Unit 2.7 How to make your paragraphs unified and coherent数字时代的商务英语写作.pdf

Unit 2 Business Writing Process 商务英语写作过程 Unit 2.7 Revising: How to make your paragraphs unified and coherent? 修改：如何使段落主题明确且连贯？ • Unified: focusing on a single topic • Coherent: presenting ideas in a logically connected way 1. Include a topic sentence 2. Echo a word or phrase from the preceding sentence or paragraph; use words that are frequently paired 3. Use a pronoun that refers to a noun used previously 4. Use connecting words/phrases 1. Include a topic sentence. A topic sentence ➢ Introduces the main idea ➢ Provides a scaffold ➢ Should be explicit and the first sentence of the paragraph •A casual attire program can be beneficial in improving morale. • We have made several changes in hiring procedure. • Employees have complained about our new policy on parental leaves. 2. Repeat a key idea or key word(s) from a preceding sentence to guide a reader from one thought to the next. Next month we plan to launch a promotion for our new Web site. The promotion will involve newspaper and TV campaigns. Quality problems in production are often the result of inferior raw materials. Some companies have strong programs for ensuring the quality of incoming production materials and supplies. 6 • Paired words • The machine has a minimum output of … Its maximum output is … 3. Use a pronoun. Pronouns such as this, that, they, these, and those promote coherence by connecting the thoughts in one sentence to the thoughts in a previous sentence. Considerable interest is now being shown in our extended certificates of deposit. They are more profitable when left on deposit for long periods of time. The company sponsor the local basketball team. It has just had a brilliant year.