(完整版)第13课市场分析外刊经贸知识选读,每课重要知识点,串讲,课文翻译,文档.doc

第 13 课 市场分析 Hong Kong is Tops at Cracking U.S.Shell Eggs 香港是美国蛋类的大市场 By Michael L.Humphrey 一、（ Excerpts ）（摘录） While most people think of Hong Kong as a small market, it is, in fact, the largest export market for U.S. shell eggs.In 1985, the United States exported over 7 million dozen shell eggs valued as $ 4 million for food use in Hong Kong.That market alone accounted for half of the volume and 40 per cent of the value of total U.S.exports of shell eggs for food use. 大多数人认为香港是一个小市场，可它实际上是美国蛋类的最大的出口市场。 1985 年，美国向香港出口了 7 百多万打食用蛋类，价值 4 百万美元。仅此市场就占据了美国食用蛋类出口量的一半，总价值的 40％。 Hong Kong consumers enjoy a variety of shell eggs, including fresh hen and duck eggs, dyed eggs for special occasions, eggs cooked in salt or tea leaves, pigeon eggs and preserved duck eggs.Fresh hen eggs, however, are the most popular item. 香港的消费者喜欢各种蛋类，包括鲜鸡蛋，鲜鸭蛋，特殊场合下使用的彩蛋，咸鸡蛋和茶叶蛋，鸽子蛋和腌鸭蛋。可是，它们当中，还是鲜鸡蛋最受欢迎。 Each consumer in Hong Kong eats an average of 215 fresh eggs and 20 preserved or dyed eggs each year.According to Hong Kong import statistics, the territory annually imports more than 1.2 billion fresh shell eggs valued at $ 52 million.In addition, Hong Kong produces 4.5 million dozen hen, duck and goose eggs and 12 million dozen quail eggs annually. 香港的每个消费者每年平均吃掉 215 个鲜鸡蛋， 20 个腌鸡蛋或彩蛋。根据香港进口统计数字，该地区每年要进口 12 亿多个鲜蛋，价值 5200 万美元。此外，香港每年还自己生产 450 万打鸡蛋、鸭蛋、鹅蛋以及 1200 万打鹌鹑蛋。 Chinese eggs dominate the fresh egg market with more than an 80-per cent share.Thailand became the second largest supplier in 1984, following a nearly eightfold increase over 1983 shipments.The United States is currently the third largest supplier with a 7.5-per cent market share in 1985—up from 6.8 per cent in 1984.Egg imports from the Netherlands also showed a dramatic increase in 1985. 中国鸡蛋以 80％以上的市场份额统治香港的鲜蛋市场。 1984 年，泰国成为香港的第二大供应商，供货量比 1983 年增长了近 8 倍。目前，美国是香港的第三大供应商，从 1984 年 6.8％的市场占有率增长到现在的 7.5％。 1985 年，从荷兰进口的蛋类也有了显著的增长。 Chinese Prefer Brown Eggs 中国人偏爱棕色蛋 The Chinese, who constitute 95 per cent of Hong Kong’ spopulation, prefe