现代网络团购营销策略研究有关的英文文献以及翻译.pdfVIP

西安建筑科技大学华清学院 毕业设计(论文)外文资料翻译 院（系）： 经贸系 专 业： 市场营销 姓 名： 王 昕 0807010129 0807010129 学 号： 00880077001100112299 外文出处： The technical basis of network (用外文写) marketing 1. 2. 1. 2. 附 件： 11..外文资料翻译译文；22..外文原文 完成日期： 2012 年3 月31日 西安建筑科技大学华清学院毕业论文外文翻译资料 Thetechnical basis ofnetwork marketing Thetechnical basis ofnetwork marketing TThheetteecchhnniiccaallbbaassiiss ooffnneettwwoorrkkmmaarrkkeettiinngg Network marketing is based on the technology infrastructure of computer network technology, asrepresented by information technology.Computer networks of modern communications technology and computer technology to the product of combining it in different geographic regions and specialized computer equipment for external interconnection lines of communication into a large, powerful networks, thus enabling a large number of computers can easily transmit information to each other, share hardware, software, data and other resources. Andnetwork marketing is closely related to the computer network there are three types: the Internet, Extranet and Intranet. [Edit] the theoretical basis for thenetwork marketing Theoretical foundation of network marketing is direct marketing network theory, network theory of relationship marketing, marketing theory and network software to integratemarketing theory. (A)Direct Response Network Marketing Theory Internet marketing as an effective direct marketing strategy, network marketing that can be tested andmeasurable and can be evaluated and controlled. Therefore, the character