市场营销专业英语课文翻译汇编.pdfVIP

学习 好资料 第三课 SWOT 分析 【A 】Before entering the marketplace it is essential （必要） to carry out （进行） a SWOT analysis. This identifies （识别，标识） the strengths and weaknesses of a product, service or company, and the opportunities and threats facing it. Strengths and weakness refer （指，参考，见，提到） to the product itself and considered as internal factors. The external factors, referring to the marketplace, are opportunities and threats. 在进入市场之前开展 SWOT 分析是必不可少的。这标志着一个产品，服务或公司的优势与 劣势，以及面临的机会和威胁。优势和劣势是指产品本身，视为内部因素。外部的影响因