商业综合体动线系统及其室外公共空间设计相关问题研究——以某城市滨江项目沿江地块为例.pdfVIP

商业综合体动线系统及其室外公共空间设计相关问题研究——以某城市滨江项目沿江地块为例 摘 要 随着我国商品经济的飞速发展，人民精神需求水平日益提高，城市商业空间 愈发受到公众关注。其中，动线系统和室外公共空间不仅是设计中的主要关注点 和要素，更可作为整个商业建筑的点睛之笔和亮点所在，增添城市商业中心的活 力。本文以环境行为学及消费心理学作为全文的理论铺垫和基础，以空间的合理 性、流畅性、趣味性和活力性的分析视角来研究现当代商业综合体动线系统及外 部公共空间的设计的现状情况，并以问卷调查和实地调研的研究手法，对深圳市 及国内其他一二线城市的典型商业综合体进行探究。在此基础上，对室外商业空 间附属的公共步行连桥进行研究，总结归纳其设计的思路和方法。进而在引导大 众消费行为和自发性行为的准则下，打破传统商业动线与人的行为割裂的设计情 况。最后结合某城市滨江项目沿江地块为例的具体情况和问题，提出适合该项目 整体商务氛围的动线系统、室外商业公共空间和公共步行连桥的设计，以达到提 高室外商业空间利用效率、提升整个片区商业活力，兼顾实用性、经济性和美观 性的目的。 关键词：商业综合体；动线系统；室外公共空间；公共步行连桥；体验式 消费 I 商业综合体动线系统及其室外公共空间设计相关问题研究——以某城市滨江项目沿江地块为例 Abstract With the rapid development of Commodity in China, the level of peoples spiritual needs has been raised day by day, and the urban commercial space has attracted more and more public attention. Among them, moving line system and outdoor public space are not only the main focus and elements in the design, but also can be used as the highlight of the whole commercial building and add vitality to the citys commercial center. This paper is based on the theory of environmental behavior and consumer psychology, from the perspective of space rationality, fluency, interest and vitality, this paper studies the current situation of the design of the dynamic system of modern and contemporary commercial complex and the external public space, and adopts the research methods of questionnaire survey and field investigation, this paper probes into the typical commercial complexes in Shenzhen and other first-and second-tier cities in China. On this basis, the public pedestrian bridge attached to outdoor commercial space is studied, and the design ideas and methods are summarized. Then in the guidance of mass consumption behavior and spontaneous behavior, break the traditional commercial l