跨文化商务交际Chapter 3Languages and Cultures.pptx

;;Watch the video“Languages and Cultures”and complete the following tasks.;Work in pairs to discuss which of the following statements is NOT true.;Encounter;Culture Focus;Culture Focus;Culture Focus;Culture Focus;Culture Focus;Culture Focus;Culture Focus;Culture Focus;TheRelationshipBetweenLanguageandCulture ? Language is an indispensable carrier of culture. Culture finds a better representation through language use. Since the knowledge and beliefs that constitute a people’s culture are habitually encoded and transmitted in language, it is extremely difficult to separate the two. They influence and shape each other. ? Language is not a matter of neutral codes and grammatical rules. Each time we select words, form sentences, and send a message, either oral or written, we also make cultural choices. We all agree that language helps in communicating with people from different backgrounds. However, we may be less aware that cultural literacy is necessary to understand the language being used. If we select language without being aware of the cultural implications, we may, at best, not communicate well and, at worst, send the wrong message. In our own environment we are aware of the implications of these choices. For example, if an American says“How are you?”other Americans register the phrase as “Hello”. A foreigner in the United States, knowing some English but not familiar with the culture and usage of English, may attribute a very different meaning to the phrase and interpret it much more literally. The point is that words in themselves do not carry the meaning. The meaning comes out of the context, the cultural usage. ;? Language reflects the environment in which we live. We label the things around us. For example, in the Amazon area, snow is not part of the environment; therefore, people in that region do not have a word for snow. It simply does not exist. In areas where it snows occasionally, people have a word for snow, but it may be just one word without any dif