{店铺管理}我国便利店的现状及经营模式的创新.docxVIP

PAGE {店铺管理}我国便利店的现状及经营模式的创新  我国便利店的现状及经营模式的创新 摘要 目前，我国便利店业态处于健康发展的轨道上，也培养出了一批经济效益和社会效益好地标准店铺，然而，目前连锁便利店的营业实际显示，经营性亏损比比皆是。上海连锁便利店由于店址选择密集、商品结构雷同，近一年来开出的24小时便利店大多面临着经营的窘境。投资之初，不少便利店原打算企业后三年进入盈利期，而现在，且不说盈利，就连生计维持也成了问题。与日本等便利店发达国家相比，我国便利店业态还存在着很大差距。便利店要想尽快摆脱目前的窘境，必须重视便利店业态本身的开发和创新，审时度势，充分发挥自己的长处，创造出大型超市难以比拟的优势。便利店是一种以满足顾客便利性需求为主要目的的零售业态。上世纪末至今，便利店做为一种较新的业态在广州获得了迅速的发展壮大。便利店的创新，一方面提供殷勤有礼的微笑服务与文明礼貌问候语，另一方面提供快速高效的收银服务，防止排队，提高收银服务水平；提供方便、实用、齐全的便民服务项目，培育新的竞争力。 关键词：便利店,经营模式,创新  CurrentSituationofChinasconveniencestoreandbusinessmodelinnovation Author: Tutor: Abstract Atpresent,conveniencestoresYetaiahealthydevelopmenttrack,anddevelopedanumberofeconomicandsocialwelltothestandardshop,present,however,theactualchainofconveniencestorebusinessshowedoperatinglossesabound.Shanghaichainofconveniencestores,asshopchoicesintensivemoditystructuresimilar,overthepastyearoutofthe24-hourconveniencestoresaremostlyfacedwiththedilemmaofbusiness.Investmentatthebeginning,manyconveniencestores,threeyearsaftertheoriginalintentiontoentertheprofitableperiodofbusiness,butnow,nottomentionprofitable,evensustenancehasbeeaproblem.AndJapan,conveniencestores,paredtodevelopedcountries,ChinasconveniencestoreYetaithereisstillabiggap.Conveniencestoresinorderassoonaspossiblefromthecurrentpredicament,wemustattachimportancetoconveniencestoresYetaiowndevelopmentandinnovation,thesituationandgivefullplaytotheirstrengths,creatinglarge-scalesupermarketscannotmatchadvantage.Conveniencestoresisaconvenienceinordertomeetcustomerdemandfortheprimarypurposeofretailformats.Theendofthecenturysofar,conveniencestoresasarelativelynewYetaiinGuangzhousawrapiddevelopmentandgrowth.Conveniencestoreinnovations,ontheonehandtoprovideattentiveandcourteousservicewithasmileandpolitegreetingofcivilization,andtoprovidefastandefficientcashregisterservicestopreventqueuingandimproveservicelevelscashiers;provideaconvenient,practicalandpleteconvenienceservices,developnewpetitiveness. Keywords:conveniencestores,businessmodel,innovation 目录 TOC