电子商务毕业外文翻译教学文案.docx

Making Sense of Emerging Market Structures in B2B E-Commerce B. Mahadeva n Classification of B2B Market Structures For the most part, earlier studies on alter native market structures focused on what the market structures are and the ben efits that they offer , to , organizations. Our study, on the other hand, shifts the , discussion to whe n alter native market structures are appropriate. Hen ce, our choice of factors to classify,the market structures was main ly based on: linking the operational features and key value propositions of B2B sites with the governing economic principles; relating