对青岛啤酒盈利能力分析.pdfVIP

对青岛啤酒盈利能力分析 刘一龙 摘要 盈利也可以说是收益获利，通俗的讲就是公司生产经营管理活动的最初目标， 也可以说是一个公司能够经久不衰持续经营并且不断发展下去的基本目的，盈利 能力是公司核心竞争力重要的组成部分。因此企业各利益相关者都非常注重分析 企业的盈利能力。透过盈利能力，可进一步明确企业的经营、管理现状，并且可 以提供科学有力的决策的根据，有利于洞悉在经营管理方面，公司管理层尚有待 改进之处。本文立足于青岛啤酒股份有限公司，在剖析该公司盈利能力时主要以 其利润表为依据。分析、计算相关指标，综合得出 2016 年该公司的盈利质量、 能力，同时结合现有数据，审时度势具体提出相关建议以期有利于提升该公司的 盈利能力。这将对青岛啤酒股份有限公司经营管理具有理论和现实指导意义。 关键词：盈利能力；财务指标； 盈利质量 1 ABSTRACT Profit is the purpose of enterprises engaged in production and business activity. And it is also the fundamental of sustainable management and development. Profitability is also the embodiment of the core competitiveness of enterprises. Whether it is the management of the enterprises creditor or shareholder are all attach great importance to corporate profitability analysis. Analyzing the enterprise profitability, not only can understand the business situation, provide a strong basis for stakeholders to provide scientific decision making but also can find the problems existing in the management. This article takes Tsingtao Brewery Company Limited as the research object, based on the balance sheet and profit statement, through the calculation and analysis of relevant indicators. In the analysis, the rate of return on total assets, net assets rate, sale gross profit rate, cost rate and other indicators are selected to evaluating the Tsingtao Brewery Company Limited profitability synthetically in 2016. According to the research conclusion put forward some suggestions to improve the profitability of the Tsingtao Brewery Company Limited, it will be of theoretical and practical significanc