{广告传媒}广告行业英文术语简介英文版.docxVIP

{广告传媒}广告行业英文术语简介英文版  [广告行业]英文术语 AdvertisingGlossary A TheAdvertisingCouncil--Anon-profitorganizationprovidingthemediaindustrywithpublicservicecampaignsonanumberofsocialissues. AdvertisingExecutiveorAccountManager--SalesorservicepersonnelemployedbypaniesthatsellOut-of-Homemedia(nottobeconfusedwithadvertisingagencyaccountexecutive). Adjustment(Make-Good)--Creditappliedwherethereislossofservice,replacementorotherreasonsthatcallforsuchmodificationofpensation. AdvertisingAgency--Companythatcreates,preparesandplacesadvertisinginvariousmedia,workingasagentforitsclient(advertiser). AdvertisingStr