{广告传媒}广告论文.docxVIP

{广告传媒}广告论文 I.INTRODUCTION Advertisingispartoftheincreasedglobalizationofmassmedia—rapidlyevolvingintoatrulyglobalmediavillage.Nowadays,thousandsoffirmsarespendingmillionsofdollarstoinfluencepeopleallaroundtheworld.Thegrowthandexpansionoffirmsoperatinginternationallyhaveledtotheriseofthegrowthininternationaladvertising.However,howtodefineasuccessfuladvertisement?Itisgenerallyagreedthatanadvertisement,ifaimingtobesuccessful,shouldbeinformative,impressive,andpersuasive.Then,howtopletelyachievetheseeffects?Theansweris:toknowconsumers’wants.Andhowtoknowconsumers’wants?Theansweristhattheadverti