在线直播与电子商务交易外文文献翻译2019-2020.pdfVIP

2019-2020  在线直播与电子商务交易外文文献翻译 2019-2020  在线直播与电子商务交易外文文献翻译 英文 英文 Live Streaming Commerce: Uses and Gratifications Approach to  Live Streaming Commerce: Uses and Gratifications Approach to  Understanding Consumers’ Motivations Understanding Consumers’ Motivations Donghee Yvette Wohn  Donghee Yvette Wohn  Introduction  Introduction  Live streaming has become extremely popular in recent years,  Live streaming has become extremely popular in recent years,  spurring a lot of research around this topic. Some research has focused on  spurring a lot of research around this topic. Some research has focused on  technical issues of live streaming systems; other research was about  technical issues of live streaming systems; other research was about  user-generated content, streamers’ motives, and viewers’ motives; and  user-generated content, streamers’ motives, and viewers’ motives; and  some research focused on specific platforms such as YouTube Live,  some research focused on specific platforms such as YouTube Live,  Twitch, and Periscope. In 2007, Friedländer  identified that the main  Twitch, and Periscope. In 2007, Friedländer  identified that the main  categories of live streaming content are chatting, sharing information,  categories of live streaming content are chatting, sharing information,  24/7, “slice of life”, and entertainment media, on the basis of content  24/7, “slice of life”, and entertainment media, on the basis of content  from three different countries (Germany, United States, and Japan) across  from three different countries (Germany, United States, and Japan) across  different platforms (YouNow, Periscope, and Ustream). Missing from this  different platforms (YouNow, Periscope, and Ustream). Missing from this  analysis, however, was live streaming comme