双重社会责任、组织合法性对企业绩效的影响机制研究.pdfVIP

Research ontheinfluencemechanism ofdual socialresponsibility and organizationallegitimacy on enterpriseperformance ABSTRACT In the international community, the concept of sustainable development and the concept of social responsibility have become the consensus of all walks of life.The fulfillment of corporate social responsibility isnot only out of morality, but also an important strategic choice to gaincompetitive advantage and corporate reputation.However, the academic community has not done enough research on how enterprises improve their performance through social responsibility.On the one hand, the existing researches are divided on the relationship between social responsibility and corporate performance, and there are many possible correlations such as positive correlation, negative correlation or non-linear correlation.On the other hand, scholars focus on explaining CSR issues at the enterprise level through stakeholder theories, and lack of discussion on the relationship between CSR behavior differencesandperformanceunder strategicchoicetheory. Based on this, in order to effectively solve how enterprises can improve corporate performance through social responsibility, this paper divides social responsibility into discretionary CSR and developmental CSR on the basis of strategic choice theory and the internal motivation of corporate decision-making behavior as the starting point of research.Taking middle and senior managers of small and medium-sized enterprises in the Yangtze river delta region as the research object, 244 valid questionnaires were obtained through various channels, and the relationship between dual social responsibility andenterpriseperformance,aswellas the mechanism of environmental dynamics and organizational legitimac in thisrelationship were analyzed by Bootstrapping.The findings are as follows: first, the performance of enterprises can be improve