拼车推广专业策划专项方案.docVIP

“极速伙拼”设计推广策划方案 学院：经济和管理学院__ 专业：___网络营销_____ 学生姓名：___赵思奇______ 指导老师：___王丽娜______ 摘 要 “拼车”是基于大家达同一目标地或相近目标地需求从而共享车辆现象。它出现很大程度处理了有车一族和无车一族烦恼，同时也促进友好社会和低碳环境建设。可谓是一举双得。经过拼车车主提供汽车，乘客来分担路费。这么不仅处理了车主开车费用过高问题，而且让拼友在费用能够接收范围内享受了一般公交和士无法提供便利。拼车应用范围可谓五花八门，对于上班族来说，它很好处理了她们上下班高峰期打车难问题，对于旅游族来说，她很好处理了旅游途中转车等车等棘手问题。更为关键是“拼车”在生态环境和缓解城市交通方面所起作用，经过拼车能够有效利用私家车空间，降低马路上行驶私家车数量，从而降低废气排放，缓解日益严重温室效应。同时因为立即行驶车辆降低，日益严重城市交通拥堵现象也能够得以缓解。 关键词：拼车；推广策划；需求 Abstract Carpool is based on the amount to the same destination or destination needs to share similar vehicles. It appears largely solved the motorists and car free are the troubles, but also promote the construction of harmonious society and low carbon environment. Is every double. By carpooling to provide car, passengers to share the money. Such not only can solve the problem of car owners drive cost is too high, and makes friends out for the cost of an acceptable range to enjoy the ordinary bus and taxi cannot provide convenience. Carpooling application scope is multifarious, for office workers, it is very good solve the problem they rush hour by taxi is difficult, for tourism group, he is very good to solve the traveling change such difficult problems as waiting for the bus. More important is carpool in ecological environment and alleviate the urban traffic, the role of by carpooling can effective use of the space of private cars, reduce the number of private cars driving on the road, thus reducing emissions, alleviate the increasingly serious greenhouse effect. Due to the decrease of vehicle immediately at the same time, the increasingly serious urban traffic congestion phenomenon can also be eased. Key words: car pool; Promotion planning; demand 目录 TOC \o 1-3 \u 摘 要 I Abstract II 1概述 1 1.1市场前景 1 1.2行业情况 2 1.3?项目目标 3 2市场调查和估计 4 2.1市场调研内容 4 2.2拼车市场需求 4 3拼车APP设计方案 5 3.1 APP设计总体思绪 5 3.1.1会员注册 6 3.1.2会员登录步骤 7 3.1.3 APP界面 8 3.2拼车手机软件应用功效 9 3.3拼车服务 9 4 APP开发工具及技术研究 11 5 拼车APP经营策划 16 5.1经营模式 16 5.2盈利方法 16 6 APP宣传推广 17 6.1 测试阶段