新资讯”行业系列报告：内容篇.docxVIP

CONTENTS 01 02 03 04 01 ? 2020 3 5 6 7 7 MAU 7 ? ? ? ? ? 6.87 6.90 6.9 6.87 6.90 6.93 6.98 7.07 7.07 6.87 6.79 6.71 6.90 6.94 6.75  6.47 07 08 09 10 11 12 01 02 03 04 05 06 07 08 09 2019Q3 2019Q4 2020Q1 2020Q2 2020Q3 2019 2019.07-2020.09 ? ? ? ? — — ? ? ? ? ??? ? ? ? ? 02 2020Q3 APP APP 42.7% 2.0 APP 150 APP APP Q3 Q Q3 APP 2.0% ? 2019 Q3 2020 Q2 2020 Q3 2.0%-0.4%50%40%30% 2.0% -0.4% 50% 40% 30% 20% 10% 0% -0.2% -0.6% -0.2% 0.4% 0.4% -3.4% -0.3% 0.3% APP APP 150 ? 40.6-2.90.00.51.01.52.0-29.13.32.7-4.2 40.6 -2.9 0.0 0.5 1.0 1.5 2.0 -29.1 3.3 2.7 -4.2 -141.8 10.3 -3.6 -54.3 2019 20