2020年假日购物季报告.docxVIP

Executive Summary To say that this holiday shopping season will be a time of profound change would be an understatement. The COVID-19 pandemic is upending the retail industry to an extent that would have been unimaginable one year ago. Confronted with the first shutdown earlier this year, people migrated to their laptops and mobile devices and conducted much of their lives from their living rooms. They gravitated toward new streaming services, and over 60 percent tried new ways of shopping, from mobile app ordering to click-and- collect. On top of that, almost two-thirds of consumers abandon