2020媒体反应报告.pptxVIP

Media Reactions 2020;;Analysis from Kantar’s COVID-19 Barometer indicates that consumer choice is influenced by increasing societal and ethical concerns that the pandemic has precipitated. Advertisers and agency partners are now taking surrounding content into account, and holding data owners and publishers to a higher degree of scrutiny than ever before. As part of this study, we asked marketers what influences how they allocate media budgets. The top two factors are ’channels appropriate for campaign objectives’ and ’channels where consumers are most receptive’ - topics we explore