中国移动增值营业的市场需求.ppt

The answer is to open up more markets with the Telco platform. Enable more upstream customers to interact with downstream players (consumers AND enterprises). This approach leverages a wide range of Telco assets and enables the operator to add value (and so source revenue) from a wider pool of customers. Enable others to use Telco capabilities to meet their needs to better serve their customers. Don’t invent services – enable them. 2 THINGS NEED TO HAPPEN FOR THIS MARKET TO DEVELOP: Needs operators to have a much more granular view of customers. 6-12 customer segments is insufficient to meet the specific needs of upstream customers. The advertising industry has asked for this and operators have been doing at least part of this for years. With adult content – the revenue stream that dare not speak its name. Mobile operators already, today, screen customers for age prior to delivering adult material. Operators, rightly, want to protect their brands and customers from inappropriate material. This is particularly true of minors. This kind of capability is equally appropriate for targeting content, including advertising AND UPSTREAM CUSTOMERS ARE WILLING TO PAY FOR IT. There needs to be a collection of aggregators and wholesale providers to add liquidity through increased distribution and x-operator capabilities for upstream customers. We don’t envisage a single all-singing-all-dancing platform. Each operator will develop their own to a set of agreed standards. Channel partners are critical to lubricate the process. This role and these players are not new, they already exist in the bulk SMS market through such players as Mblox and we see this role being crucial to the successful development of the Telco platform play. If these 2 changes happen, we believe that operators will be in a strong position to facilitate digital interactions as a logistics service provider for data. 创新商务模式 推动行业发展 主要内容 商务模式创新 融合与发展成为时代主题 积极推动平台合作创新 国内增值业务市场前景广阔 预计到2012年移动用户数达到7.7亿左右，增