2014全新明锐传播方案-new octavia brand campaign digital campaign-ppt说课稿.pptVIP

数字平台传播矩阵 Digital communication Matrix IDEA 前行，只为更好 Going Forward 官方/产品网站及活动网站 Brand/Product Campaign site 官方微博 Weibo 官方微信 WeChat 音乐类媒体 Music Media 电影类媒体 Movie Media 摄影类媒体 Photo Media 新闻类媒体 News Media APPS 视频类媒体 Video Media 围绕用户兴趣和平台特性，基于Campaign进行创意延展 Extend Campaign idea on the platforms according to users’ interests and platforms proprieties 内容导向植入品牌精神，加深理解和扩散 Insert brand spirits by content, and deepen the understanding and diffusion. 自媒体平台 Owned-media platform Campaign互动和扩散，传递品牌精神 Campaign interaction and diffusion, delivery brand spirits. 专业垂直 Vertical site BBS 产品价值传递以及购买行为引导 Deliver