去哪儿网商业模式研究应用.docVIP

去哪儿网商业模式研究 摘 要 现在，我们处于信息爆炸时代，网络兴起为传统旅游业发展带来新契机，中国网民数量日益增多，旅游潜在市场巨大，同时中国旅游类网站数目众多，不过适应社会发展，给用户提供最优质服务网站并不多，去哪儿网作为旅游界新生创新者和领导者，在成立短短几年内，就突破了旅游界龙头老大携程网一家独大局面，所以研究其商业模式，对于改善现有商业模式有着关键理论和现实意义，同时也有利于整个旅游行业发展。 论文共包含六章，主体部分为二，三，四，五章。第一章是对商业模式概念描述，并分析了商业模式对企业关键性，最终总结出商来模式定义。论文第二章介绍去哪儿网价值主张构建，价值主张：即企业经过其产品和服务所能向消费者提供价值。价值主张确定了企业对消费者实用意义。经过细分去哪儿网目标用户，来确定其价值主张。第三章关键介绍企业关键产品，即企业能够提供产品和服务。以此来吸引目标群体进行购置决议。第四章，企业资源系统构建，即企业是怎样传输其关键价值，能够经过企业本身资源，也能够经过合作伙伴网络方法来获取资源。论文第五章介绍怎样构建企业收入模式，即企业经过多种收入流来发明财富路径。去哪儿网收入模型所括酒店佣金，广告收入，机票佣金，旅行社佣金等等。 关键词：在线旅游；去哪儿网；商业模式 Abstract At present, we are in the era of information explosion, the rise of the network brought new opportunities for the traditional tourism ,with the growing number of Internet users in China, there has a huge potential market for tourism, while there are so many Chinese tourist class website, but few to adapt to social development, provides the most high-quality service to the customer the website not to be many,Q as a innovator and leader of the tourism industry,in several years, made significant progress ,hence it has important theoretical and practical significance to research and evaluate the tourism enterprise business model as well as improving and perfecting the existing business model ,also it is conductive to the development of the tourism industry. This article includes six chapters, the main part are the second, third, fourth and fifth. Chapter .The first chapter is the introduction, include business model concept, component elements and key points must be understood, and then analyzes the importance of the business model construction, finally summarizes the online business model definition. Through the analysis of the market to the Q network. The second chapter introduces the value position of the business model. Combining the discoveries of the demand unsatisfied the Q network’s localization of target will be subsequently defined. The third chapter introduces the main products. The value proposition for consumer