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Luxuries Consumption in China
Now,china have become the second largest market of luxuries consumption. In 2015,china will become the largest market of Luxuries consumption instead of Japan. As is known to all,china is he most potential Luxuries consumption market.why chinas Luxuries consumption market develop so fast?
Firstly,the most important reason is economic factors.chinas high speed of economic developing produce a vast group of the rich and middle class,their high level income result in their high need of luxuries, so, it makes chinas luxuries market become more and more creative.
Another reason is social factors. With the policy of opening to the outside world and invigorating the domestic economy ,the consumption gap of china between the world is shrinking, and chinese have new view of consumption, people use material consumption to shape their style.so,social factors play an important role in guiding peoples luxuries consumption.
Final,though economic and social factors are important,psychological factors cannot be ignored.most consumers take advantage of luxuries consumption to content their psychological need of self -actualization,china have experienced poor several decades ,so some people who have become the rich in advance want show their wealth,they want others to recognize their social status and identity,they take luxuries as the symbol of identity.
We cant criticize these person who keen on buying luxuries,but what I want to say is :if you are rich ,you can not only enjoy the material luxuries but also enjoy the spiritual luxuries,like ,go to the concert,become the collector,visit museum or art gallery.perhaps you can use the money you used to buy luxuries to help someone who need help,like,dropout children or helpless old man.I think it is real and correct luxuries consumption.
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