供应链在会展经济中的应用——以2018第六届国际灸法大会为例.docVIP

供应链在会展经济中的应用——以2018第六届国际灸法大会为例 摘 要：作为服务贸易的一员，中国会展业必定将参与国际竞争以及其他行业的竞争。会展蓬勃发展意义重大,一方面它为企业突破传统的发展模式带来了新的机遇，另一方面也是促进社会经济发展的重要交流载体。然而，与西方发达国家相比，我国仍然存在着不少制约会展业进一步发展的因素：比如会展从业人员专业化不够、会展产业的市场化不高、组织管理落后导致秩序较为混乱等等，如果将供应链管理良好的应用到会展活动中，即能实现会展活动与经济创新的结合，也能促进会展产业的发展。因此，本文根据会展经济系统的结构与特点,结合2018第六届国际灸法大会的实际举办，将客户的需求放在首位，从会展供应链方面进行设计并不断优化，以各组成成员为着眼点构建会展业供应链,同时也为更好地解决会展经济发展过程中的问题提供新方案。 关键词：会展经济 会展供应链 会展供应链管理 Abstract As a member of the service trade, Chinas convention and exhibition industry will certainly participate in international competition and competition in other industries. The flourishing development of the exhibition is of great significance. On the one hand, it brings new opportunities for enterprises to break through the traditional development model, and on the other hand, it is also an important communication carrier for promoting social and economic development. However, compared with western developed countries, there are still many factors that restrict the further development of the convention and exhibition industry: for example, the professionalization of exhibition industry practitioners is not enough, the marketization of exhibition industry is not high, and the backwardness of organization and management leads to disordered order, etc. The application of good supply chain management to the exhibition activities can achieve the combination of exhibition activities and economic innovation, and also promote the development of the exhibition industry. Therefore, according to the structure and characteristics of the exhibition economy system, combined with the actual organization of the 2018 International Moxibustion Law Conference, this paper puts the needs of customers first, del Keywords: exhibition economy, exhibition supply chain, exhibition supply chain management 一、 绪论 (一) 选题背景 中国经济的不断发展，带动着服务业在国民经济中的所占比例逐渐增加，随之而来的，服务经济也发展成为国名经济的核心内容。作为服务业的重要组成部分，会展业涵盖领域广，涉及行业多，与其他产业产生互动共赢效应，是现代市场经济体系的重要组成部分。随着市场经济的发展，供应链管理理论在我国制造业得以大量应用和成功实