【传播学论文】浅谈新媒体的兴起对城市形象传播的影响——以抖音为例.docVIP

【传播学论文】浅谈新媒体的兴起对城市形象传播的影响——以抖音为例 摘 要：信息技术的不断发展与进步带动了新媒体信息的发展潮流。新媒体信息浩如烟海而交互性广泛，因此多流行于各种传播活动中，而城市形象的传播也成为其中重要的一大部分。新媒体作为城市形象传播的重要手段，不仅仅推动城市旅游业的发展，同时也对城市文化和内涵的传播带来了明显的助力。在某种程度上，新媒体是城市新兴发展的最新契机，新媒体与城市发展相互结合起来的新兴产业具有不可估量的时代前景。因此，抓住这个时代性的契机并同时借助新媒体的优势，就能推动城市形象的传播。但是新媒体实际上也是一把双刃剑。综上，本文将以抖音APP为例，深入研究新媒体对城市形象传播的影响，并在文献分析与比较的基础上给出关于城市形象传播与新媒体结合的建议。 关键词：新媒体;城市形象传播;抖音 House acquisition theory of state-owned land compensation agreement dispute relief way Abstract The continuous development and progress of information technology has led to the development trend of new media information. New media information is vast and interactive, so it is popular in all kinds of communication activities, and the dissemination of city image has become an important part of it. As an important means of urban image dissemination, new media not only promotes the development of urban tourism, but also brings obvious help to the dissemination of urban culture and connotation. To a certain extent, the new media is the latest opportunity for the new development of cities. The new industries that combine the new media and urban development have immeasurable prospects of the times. Therefore, seizing the opportunity of the times and at the same time taking advantage of the advantages of new media, we can promote the dissemination of city image. But the new media is actually a double-edged sword. In summary, this paper will take the tremolo APP as an example to study the impact of new media on urban image dissemination, and give some suggestions on the combination of urban image dissemination and new media on the basis of literature analysis and comparison. Key words：House acquisition; The compensation agreement; The administrative contract; The administrative litigation 一、新媒体与城市形象的相关概述 (一)新媒体概述 1.新媒体的概念 1967年，戈尔德马克率先提出新媒体这一概念[①]。此后，关于新媒体概念的研究便层出不穷。宫承波提出新媒体的最新趋势，他认为新媒体的范畴甚至包括网络文学、电子邮件等。[②]熊澄宇教授也认为：新媒体是在计算机技术的基础上与互联网结合，然后再发挥其传播媒介的作用。[③]也有人认为：新媒体作为传播者与接受者的平等媒体而广为流传