中国邮政现代物流营销策略.docVIP

中国邮政现代物流营销策略 摘要： 随着中国经济的快速发展，中国的快递业发展迅速。作为一家国有企业，中国邮政(EMS)拥有自己的优势和资源，如网络覆盖，城乡大型集团，强势品牌，金融网络等。练习绿卡。但是，存在诸如系统不足，政府和企业不可分割，市场概念薄弱，品牌知名度和服务不足，服务价格高以及缺乏灵活性等缺点。随着中国邮政市场的开放，一家跨国物流公司与中国合作，凭借坚实的物质基础，先进的管理经验和技术赢得了国际市场。快递，以及一些国内市场。与此同时，私人快递已经出现：其低廉的价格和便利的服务使其规模和市场份额变得越来越重要，并设法占领了一些内部城市市场。这在EMS的开发中引起了问题。即使面对海外快递服务和与海外快递公司的竞争，中国的快递系统也应克服其缺点并保持相对竞争力。为此，本文重点介绍了EMS的现状，并提出了EMS发展的解决方案和措施，以加快快递部门的发展。 关键词:快递行业、中国邮政、营销决策 EMS modern logistics marketing strategy Abstract: With the rapid development of Chinas economy, Chinas express industry is developing rapidly. As a state-owned enterprise, China Post (EMS) has its own unique advantages and resources, such as network coverage and large delivery teams throughout urban and rural areas, strong corporate image, convenient green card financial network, etc. But there are also some shortcomings, such as unsound system, indiscriminate government and enterprise, weak market concept, lack of service awareness and brand awareness, high service price and lack of flexibility. With the opening of Chinas postal market to the outside world, multinational logistics enterprises have entered China one after another. With their solid material foundation, advanced management experience and technology, they have seized the international express market and part of the domestic express market, and are expanding rapidly. At the same time, private express is springing up like bamboo shoots after a spring rain. Its low pricing and convenient service make its industry scale and market share increase day by day. It has successfully seized part of the domestic express market in the same city. All these have brought challenges to the development of EMS. In the competition with foreign foreign express giants and private express companies, how to overcome the shortcomings of EMS and give full play to its comparative advantages to continue to operate. Therefore, the article puts forward suggestions and Countermeasures for the development of EMS under the