hnd国际商业组织outcome1.docx

Introduction: This report mainly wrote GM to enter the international market of some of the history, and after entering the international market structure changes.Thereare two topic in this report. Topic1 Describe the historic context of a global business organization from its beginnings to present day, including scale GM, General Motos General motors is by William Durant in 1908 September in buick motor company developed on the basis of American auto city, was founded in Detroit. General motors have intervened in global 33 countries established automobile manufacturing business; the automobile products are sold in more than 200 countries. GM export department in the Philippine capital Manila the establishment of the first Far East branches. By the 1920s mid-century, gm North American manufacturing export department has put the car exports to Asia. In 1922, Manila office moved to Shanghai, China, for the future of China assembly line laid a foundation. 1923 the Sloan company as President, and to the companys production line for rationalization adjustment, the company thus into rapid development period. After the Second World War, GM decision-makers realize there will be a car sales period, launched a larger, more profit potential cars, and strengthened in automobile market leading position, and in other products on the market has also won the main position, become one of Americas biggest Military supplies contractor. In 1923, gen eral motors in Europe ope ned the first producti on factory As outside North America countries and regions in the manufacture and sales of the car first attempt, gm in Denmark Cope nhage n ope ned the first product ion factory. The factory first product ion Chevrolet motor, in Scandin avia n coun tries, Baltic countries, Germany, Poland, Czechoslovakia, Austria, Hungary and Russia sales. Gen eral motors in 1926 and con ti nue to con duct its global expa nsion, step to gm Australia Co., LTD was established ope ned its in Asia and South Ameri