话题八：中国网络零售购物交易额.pdfVIP

TOPIC 热点话题 八：中国网络零售购物交易额 重点表达 网络购物 online shopping 电子商务 electronic commerce 交易额 transaction volume 零售业 retailing (business) 行业巨头 industry giants 购买力 purchasing power 商业模式 business model 盈利模式 profit model 价格优势 price advantage 促销 sales promotion 写作思路 每年“双十一”，国人都会见证电商销售新纪录的诞生。近年来，电子商务飞 速发展，网络平台交易额逐年攀升，传统零售业受到巨大冲击。据统计，在 2013 年“双十一”当天，天猫的交易额相当于沃尔玛中国半年的销售额。本 题选取了另一个和互联网相关的热门话题——电子商务热潮。考生可以先描 述相关图表，然后分析电子商务热的原因：价格更低，选择更多，可用网络支 付（不用带大把现金）等。 分析完原因之后，考生可以另起一段，写电子商务的发展趋势，也可以写传结 零售商应该如何转变营销策略，与电子商务竞争，避免市场份额被进一步蚕 食。 高分范文 The bar chart provides China ’ s domestic online retail consumption over the past four years. In 2010, goods amounting to 500 billion Yuan were sold online in China, and the figure reached 800 billion Yuan in 2011. In the last year, over 1800 billion Yuan worth of commodities were purchased through the Internet. These figures indicate that people in China are more willing to buy things via the Internet. First, the price of a certain product sold online is usually cheaper, even much cheaper than that sold in stores. Second, with the help of online transaction platforms, comparing similar products is much easier than doing so in supermarkets. Finally, when you decide to buy something online, you can pay for it by credit card rather than by cash, so you don ’ t have to bring a large volume of cash while shopping in a nearby store. The boom of the online retail industry poses a threat to traditional brick -and-mortar retail businesses. Wal-Mart,