星巴克研究报告-英文.pdfVIP

Report and Analysis ACCT770101 Professor M. Crowley Kathleen Corrigan, Jessie Huang, Yang Liu, Brendan Sullivan Starbucks History and Mission Starbucks is a premier roaster, marketer and retailer of specialty coffee, operating in 68 countries. Formed in 1985, Starbucks Corporation’s common stock trades on the NASDAQ under the symbol SBUX.” The first Starbucks opened in the 1971, taking its name from a character in th Herman Melville’s 19 century novel, Moby Dick . At this time, Starbucks sold only whole roasted coffee beans