分众传媒营运能力分析.docx

经典专科、本科、硕博、研究生、期刊毕业论文 经典2019成稿 仅供参考 精心整理 仅供参考 勿用作商业用途 分众传媒营运能力分析 摘要：企业 营运能力分析是通过对反映 企业资产营运效率与效益的指标进行计算与分析，评价企业的 营运能力，为企业提高经济效益指明方向。营运能力分析可发现企业在资产营运中存在的问题，本文以分众传媒公司为例，以公司2016年-2018年的财务报表为研究对象，研究公司的营运能力，对营运能力中的总资产周转率、应收账款周转率、固定资产周转率几个指标进行详细的研究，随着经济的发展，企业要在如今激烈竞争的市场中生存，有效合理的利用资源，对公司进行财务分析，对分众传媒公司面临的风险、机遇进行分析，使投资者可以了解企业的过去，对企业的现状进行分析，并且预测企业的未来。揭示出分众传媒中存在的问题，并且对问题提出相应的解决方案。 关键词 应收账款周转率 总资产周转率 流动资产周转率 营运能力 Analysis On Operating Ability Of Focus Media Abstract The analysis of enterprises operation ability evaluates, the enterprises operation ability by calculating and analyzing the index reflecting the efficiency and benefit of enterprises assets operation, and points out the direction for improving enterprises economic benefit. Operating capacity analysis can find the problems existing in the assets operation of enterprises. This paper takes Focus Media Company as an example, takes the financial statements of the company from 2016 to 2018 as the research object, studies the operating capacity of the company, and makes a detailed study of the total assets turnover rate, accounts receivable turnover rate and fixed assets turnover rate. In todays fiercely competitive market to survive, effective and rational use of resources, financial analysis of the company, analysis of the risks and opportunities faced by mass media companies, so that investors can understand the past of the enterprise, analysis of the current situation of the enterprise, and predict the future of the enterprise. It reveals the problems existing in Focus Media, and puts forward corresponding solutions to the problems. Key Words ccounts receivable turnover rate total asset working capacity of current asset 目 录 TOC \o 1-2 \h \z \u 1引言 1 1．1 背景 1 1．2 意义 2 1．3 研究内容及框架 2 2 行业分析及企业概况 2 2．1 行业分析 3 2．2 企业概况 4 3 营运能力分析 7 3．1 总资产周转率分析 7 3．2 非流动资产分析 8 3．3 流动资产分析 9 3．4 应收账款 11 3．5 货币资金分析 14 4分众传媒存在的问题及决策 16 4．1 分众传媒存在的问题 1