高一英语优质课件：Unit1Advertising-Reading(1)(牛津译林必修4).docxVIP

Unit 1 Enjoy a group of pictures Vm lovin1 it 我 就 喜 欢 SONY SONY vri vri v Enjoy your music, Enjoy your Sony!  ^caBeLLO esporuaDO? Sedal ShampooEverythingis possible! Commercial advertisements More ads for you to discuss: More ads for you to discuss: think about a good slogan for each ad think about a good slogan for each ad Protect water, Protect ourselves. lil-k Taiwan, China! Stop smoking To protect our environment! Public service advertisements (PSAs) PSAs PSAs 1 Say No, to Drugs Look at the four ads on Pl and decide which type they belong to. f Oxlin Airlines Commercial I advertisements | Soft Shine Shampoo Earth Day □nu Prediction： What may be talked about in this expository writing?  reading expository wfiting （说期丈丿 / a subject ~ intirodluct 沁矗 ?f subject _ ^Suppoir^^MR^ dctoils —conclusion Structure ?f the wHtmSubject Structure ?f the wHtm Introduction of the subject Supporting details Paragraph 1Paragraph 2 Paragraph 1 Paragraph 2 Paragraph 3-4 Paragraph 5 Fast-reading What does PSA stand for? Public service advertisement. When did China begin a nationwide public service advertising campaign? In 1996. 3? Where are advertisements usually found? They are usually found in newspapers and magazines, on the Internet, radio and television. Careful reading: Read the passage again and fill in the numbered blanks no more Title Title 1 Advertisements 2 Definition Something using 3 persuade people to service，or to believ Words and pictures to buy a product or e in an idea Types/ categories 4 Commercial advertisements Public service advertisements 5 Aims To advertise a product or service To teach us and help us6 lead better lives Validity Not telling people 7 the complete truth ?8 Being helpful ?People learning a lot by following the advice （准确性） i T k f they give Finish C1 Finish C15 C25 and D on page 4 Homework