高中英语必修4Unit1Advertising--Wordpower.docxVIP

Unit 1 Advertising ?Word power Well learn in this section some commonsuffixes that can be added to nouns or verbs to create adjectives. And also somevocabulary related to sales and marketing. Step 1: Brainstorming Please think about the following questions: How are the following words formed? health (noun) healthy(adjective) interest (verb) interesting (adjective) An English word can have several derivatives. And please pay attention to the fact that many English words share the same root word, even though they have different meanings or parts of speech. Now heres more example for you to better understand word formation. breath (n.) breathe (v.) breathless (adj.) act (v.) action (n.) actor (n.) actress (n.) activity (n.) possible (adj.) impossible (adj.) possibility (n.) possibly (adv.) friend (n.), friendly (adj.), friendless (adj.), friendship (n.), unfriendly (adj.) As you can see, many words are derived by adding suffixes or prefixes to the root words. Often you maycomeacross unfamiliar words while reading, try to use knowledge of word formation to guess their meanings. Will you? And can you give more examples about word formation? Shall we have a competition to see who can give more examples or create more words by add ing suffixes or prefixes to the root words? As we know, sometimes an En glish word can be made up of three parts: a prefix, a stem and a suffix. A stem is the main part of a word. A prefix is a group of letters added to the beg inning of a word. A suffix is a group of letters placed at the end of a word. Both prefixes and suffixes modify the meaning of a word or cha nge it into a differe nt word group. The follow ing is a table of com mon prefixes: Prefix Meaning Examples (adjectives) un- Not un fair, unn ecessary, unhappy uni mporta nt, in- Not in correct, in visible, in accurate in curable, dis- show ing opposite disable, disho nest, disappear, discover disagree, re- do aga in rewrite, redo, rebuild, react, retell, recreate mis- badly or wron g