实用商务英语综合教程Unit 10 Cross-border E-commerce.pptx

;Introduction Globalization has triggered（引发）cross-border e-commerce and more businessmen moving cross-culturally. While cross-border e-commerce brings great benefits to international business stakeholders, it also encounters（遇到）challenges, including communicative barriers from different languages and cultures. So improving intercultural communication skills has been an intriguing （吸引人的）area in the second language acquisition field. Intercultural business communication often includes economic topics, and businessmen in different cultures need to become sensitive to the multiplicity（多样性）of cul