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管理咨询经典2 .pptx

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Part IILecture – Management Consulting: An Introduction000624FT_262414_777_v3_iCLIENT ENGAGEMENT New engagement versus follow-up on existing study LOPPitch Work plan Close interaction with client team Periodic review process – Steering Committee End of study 000624FT_262414_777_v3_iPROJECT WORK PLAN: ONE EXAMPLE FOR A THREE-MONTH PROJECT EXAMPLEWeek123456789101112Phase IScreening market opportunitiesPhase IIEvaluation and priori-tization of key optionsPhase IIIDevelopment of business plan/implementation planningSteering Committee meetingsAnalysisPriority listRecommen-dations/bu-siness plan000624FT_262414_777_v3_iAGENDAIntroduction/ExpectationsExample consultant companyConsulting: Nature, Trends, CareersSelected Methods (frameworks)Research (some basics)Graphics (from data to chart)000624FT_262414_777_v3_iMANAGEMENT CONSULTING: SELECTED METHODS RankingsImportant FrameworksBenchmarkingBalanced scorecards000624FT_262414_777_v3_iRANKINGSRankings are important in many areas, e.g., for marketing purposes, to determine strengths/weaknesses of clients/potential clients and also in the case of performance related salariesAn increasing number of institutions and magazines offers rankings As rankings may change significantly with only minor changes in definitions, a careful indication of the selection criteria is required Source: McKinsey EFIC000624FT_262414_777_v3_iRANKINGS FOR MARKETING PURPOSES: ONE EXAMPLE Source: The Economist000624FT_262414_777_v3_iRANKING ONE EXAMPLE: BOOKRUNNERS OF ALL INTERNATIONAL/ EUROBONDSRank*Volume USD billionsNo. of tranchesMarket sharePercentBookrunner 19901995199815211693362540291810476181112345678910Merrill Lynch and Co Inc.Morgan Stanley Dean WitterUBS AGJP Morgan and Co IncGoldman Sachs and CoCS/CSFB Group Lehman BrothersDeutsche Bank AGCitigroup IncABN AMRO Bank N.V. 75.463.056.254.754.047.744.343.542.738.4286249224174118187150195124147.17.05.56.0 * Technical search criteria: All plain bonds, IFR rank eligible, manager not unspecif