实用商务英语综合教程Unit 7 Products.pptx

;Introduction We are living in a highly commercialized（商业化的）world where products of various kinds are playing a vital（至关重要的）role in enriching our lives and providing us with the ease and comfort of modern living. In general, a product means goods, ideas, methods, information, objects, services, etc. It is the end result of a process and serves as a need or want satisfier. In marketing, a product is anything that can be offered to a market that might satisfy a want or need. Products can be classified as tangible（有形的）or intangible（无形的）. A tangible product is any physical product that can be touched like a computer, automobile, etc. An intangible product is a non-physical（非物质的）product like an insurance policy. This unit shows us the process of new product development and the product life cycle which function as essential（基本的）factors in product management. Discussion 1. What are the most important products in your life? What contributions do they make to you? 2. What are the most important factors in product management?;Contents;Listening and Speaking;Listening and Speaking;Listening and Speaking;Listening and Speaking;Listening and Speaking;Listening and Speaking;Listening and Speaking;Contents;Reading;Reading;Reading;Reading;Reading;Reading;Reading;Reading;Reading;Reading;Reading;Reading;Reading;Reading;Reading;Reading;Reading;Contents;Case Study;Case Study;Contents;Grammar and Usage;Grammar and Usage;Task 16;Task 17;Contents;Practical Writing;Practical Writing;Practical Writing;Practical Writing