实用商务英语综合教程Unit 7 Products.pptxVIP

;Introduction We are living in a highly commercialized（商业化的）world where products of various kinds are playing a vital（至关重要的）role in enriching our lives and providing us with the ease and comfort of modern living. In general, a product means goods, ideas, methods, information, objects, services, etc. It is the end result of a process and serves as a need or want satisfier. In marketing, a product is anything that can be offered to a market that might satisfy a want or need. Products can be classified as tangible（有形的）or intangible（无形的）. A tangible product is any physical product that can be tou