互联网+教育行业盈利模式研究.docxVIP

PAGE 19 PAGE 19 互联网+教育行业盈利模式研究 摘要： 经济的发展带来营销环境和客户需求的不断变化，产生了互联网教育行业优化盈利模式的外在动力。其现有盈利模式诸多弊端逐渐显现，已不能完全适应当前复杂的环境和企业的长远发展。所谓的盈利能力的相关分析指的是将企业的资金周转情况最为研究对象而开展的研究，其周转的效率将直接关系到资金的使用效果好坏，标志着企业是否具备良好的管理能力。本文当黄总将新东方教育科技集团作为分析案例进行深入研究，分析其盈利能力，通过利用各项指标分析的方式了解企业的应收账款、存货以及流动资产等的周转情况，对当前该企业的盈利能力作出客观真实的评价，帮助该企业进行长久可持续的发展，除此以外也可以作为其他公司的参考依据。 关键词：互联网+教育新东方教育；盈利能力；财务状况；对策 Internet Research on Profit Model of Education Industry Abstract:With the development of economy, the marketing environment and customer demand are constantly changing, and the external power of optimizing the operation mode of New Oriental Education Group is produced. Its existing mode of operation has gradually emerged many shortcomings, can not fully adapt to the current complex environment and the long-term development of enterprises. The analysis of operation ability is a research on the capital turnover of an enterprise. The efficiency of the capital turnover is high, indicating that the fund use effect is good, and the operation management ability of the enterprise is high. This paper takes the New Oriental Educational Science and Technology Group as an example to carry out an empirical study on the operational capability of an enterprise, and tries to use the index of the operational efficiency and benefit of the assets of the enterprise. The index of the operational capability includes the turnover rate of accounts receivable. A number of parts, such as inventory turnover rate and current assets turnover rate, are used to assess the practical operational capability of the New Oriental Educational Technology Group and to point out the direction for improving the economic benefits of the New Oriental Educational Technology Group. At the same time, it also provides reference and basis for other enterprises to enhance their operational capability. Key words:Countermeasures;Financial situation;New Oriental Education; Operation ability 1 引言 所谓的企业的盈利能力指的就是企业正常经营保持的能力，该指标能够直接对企业的资产运营效率进行衡量，除此以外，盈利能力也是企业对资源整合情