大学英语四级阅读理解训练2021年整理.pdfVIP

大学英语四级阅读理解训练（一） Classifiedadvertisingisthatadvertisingwhichisgroupedincertainsectionsoft hepaperandisthusdistinguishedfromdisplayadvertising.Suchgroupingsas“ HelpWanted”,“RealEstate”,“LostandFound”aremade,theratechargedbeing lessthanfordisplayadvertising.Classifiedadvertisementsareaconvenienceto thereaderandasavingtotheadvertiser. Thereaderwhoisinterestedinaparticularkindofadvertisementfindsall advertisementsofthattypegroupedforhim.Theadvertisersmay,onthisaccount ,useaverysmalladvertisementifitwereplacedamonglargeradvertisementsint hepaper.Itisevidentthatthereaderapproachestheclassifiedadvertisementinad ifferentframeofmindfromthatinwhichheapproachestheotheradvertisements inthepaper.Heturnstoapageofclassifiedadvertisementstosearchforthepartic ular advertisementthatwillmeethisneeds.Ashisattentionisvoluntary,theadvertise rdoesnotneedtorelytoomuchextentondisplaytypetogetthereader’sattention. Formerlyallclassifiedadvertisementswereofthesamesizeanddidnothavedisp laytype.Withtheincreaseinthenumberofsuchadvertisements,however,eacha dvertiserwithinacertaingroupiscompetingwithothersinthesamegroupforthe reader’sattention.Inmanycases,theresulthasbeenanincreaseinthesizeofthes paceusedandtheadditionofheadlinesandpictures.Inthatway,theclassifiedad vertisementhasinrealityadvertisement.Thisisparticularlytrueofrealestatead vertising? 1 1.Allofthefollowingfactsareadvantagesofclassifiedadvertisementforadvert isersEXCEPTthat____. A)classifiedadvertisementchargeslessmoney B)itiseasiertoattracttheattentionofthetargetconsumersC)itprovidesmoreinf ormationforthereadersD)itdoesnothavetorelytoomuchondisplaytype 2.Oneoftheexamplesgivenoftypesofclassifiedadvertisementis____A)hous esforsale B)peoplewhoareaskingforhelpC)peoplewhoarelostD)job vacancies 3.Whatsortofattitudedopeoplehavewhentheylookatclassifiedadvertisement ,accordingtothewriter? A)Theyareintheframeofmindtobuyanything.B)Theyarelookingforsomethi ngtheyneed. C