跨文化商务交际unit2cultureandlanguage.ppt

Unit two Culture and Language A JOKE ? 古时候有个不学无术的人，好不容易用钱买了个县官，却不会说官话， 上任之后，照例去拜访顶头上司 — 知府，在闲聊中知府问： ? “贵县风土怎么样？” ? “并没有大风，更少尘土。” ? “百姓怎样” ? “白杏只有两棵，红杏不少。” ? “我问的是黎庶！” ? “梨树很多，结的果实很小。” ? 知府动气了：“我不是问什么梨树，我是问你的小民！” ? 县官见知府生气了，急忙站起来回答到：“卑职的小名叫狗儿。” ? What caused the difficulties in communication in this story? What Is Culture? Culture itself is neither education nor law-making, it is an atmosphere and a heritage. ( H.l.Mencken) 文化本身既不是教育也不是立法，它是一种 氛围，一种遗产。 — 门肯 Define culture from different perspectives ? From Intellectual Perspective ? the arts and other manifestations of human intellectual achievement regarded collectively ? music , art, exhibition, dance, etc. ? ? exhibition dance Picasso Beethoven From Anthropologic Perspective ? Culture is the customs, civilizations, and achievements of a particular time or people. ? Greek culture Egyptian culture Chinese culture Babylon ? From Social Perspective ? Culture is what a society does and thinks. Culture covers everything of a society. ? From Psychological Perspective ? Culture is the collective programming of the mind which distinguishes the members of one category of people from another. ? Western Wedding CeremonyChinese Wedding Ceremony ? From Intercultural Communication Perspective ? Culture is a learned set of shared interpretations about beliefs, values, and norms, which affect the behavior of a relatively large group of people. ? Metaphor for culture ? 文化的比喻 Culture is like an Onion Behaviors Norms values The culture iceberg The culture iceberg The culture iceberg Culture ? System of shared values, beliefs, behaviors, norms ? Used to cope with the world and each other ? Passed between generations through learning ? Culture Involves Beliefs, Values, and No